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Goal Setting - The Power of Writing Things Down

Updated: Mar 7

Setting goals is vital for both personal and professional growth. Merely thinking about your goals is a start, but did you know that your chances of achieving your goals improves dramatically when you write them down?


The Psychological Impact of Writing


When you write down your goals, you engage in a unique psychological process. This simple act turns your abstract ideas into concrete commitments. By putting pen to paper, you create a visual reminder of what you want to achieve. Research shows that those who write down their goals are 42% more likely to achieve them compared to those who don’t.


Furthermore, writing your goals helps clarify your thoughts. It pushes you to define what you genuinely want. For example, if your goal is related to your career, articulating it might lead you to specify, "I want to earn a promotion to a managerial position within the next year." This clarity allows you to prioritize your goals and focus your resources effectively.


Accountability and Commitment


Documenting your goals fosters a strong sense of accountability. When your targets are written down, you’re more likely to feel responsible for achieving them. Sharing these written goals can enhance this commitment. For instance, telling your friends or family about your goals creates a support network that can motivate you to stay on track.


Having a written record of your goals also allows you to track your progress. You can look back at your goals, celebrate small wins, and adjust your strategies as needed. Studies have shown that tracking progress improves individuals' motivation and persistence, keeping momentum towards larger goals.


The Power of Specificity


Writing down your goals encourages specificity. Vague goals can lead to lost motivation. Instead of saying, "I want to get fit" (an outcome focussed goal) you might specify, "I will exercise for 30 minutes, five times a week" (an action focussed goal). This level of detail makes your goals more achievable and measurable. A new study found that specific goals can increase the likelihood of completion by up to 30%.


When you set clear goals, you're also better prepared to face challenges. Anticipating potential hurdles allows you to devise plans to overcome them. For instance, if bad weather might hinder your outdoor workouts, having a plan for indoor exercises keeps you committed to your fitness journey.


Focus on Action over Outcome


Action focussed goals are easier to maintain and track than outcome focussed ones, as you may not always be in full control of the outcome.


Take the goal of achieving a promotion. Action based goals may involve you upskilling yourself, taking extra responsibility which you are not paid for initially, mentoring others in the team, and smashing any individual targets that are set for you. Those are all actions you can control, and should enhance your chances of achieving promotion if an opportunity arises.


In contrast, the outcome of achieving a promotion may still be contingent on your boss leaving or being promoted themselves - something you can't control. This is why you should focus on action based goals, where achievement of the goal is within your control.


Your Path to Success with Goal Setting


Writing down goals and targets is a powerful tool for achieving success. It boosts your psychological commitment, builds accountability, and promotes specificity. By turning your aspirations into written commitments, you outline a clear path towards your desired outcomes.


Here are our top 5 tips for setting and committing to your goals and targets:

  1. Write them down, with pen on paper

  2. Make them action focussed not outcome focussed

  3. Break big goals into smaller tasks

  4. Set actions each day that will move you closer to achieving your goals

  5. Track your progress and celebrate your wins




Close-up view of a notebook with handwritten goals

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